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    Two Sutter Health Outreach Programs Recognized by The Aster Awards As Among Best in U.S.

    Programs Ranked Among Top 20 Percent of Health Care Marketing Campaigns in the Nation


    SACRAMENTO, Calif., May 30, 2011 - Did you know that losing as little as five pounds can help alleviate knee pain? Or that each extra pound of weight on the body adds four pounds of pressure to the kneecap when walking and 20 extra pounds when climbing stairs? Delivering useful facts like these plus healthy tips to address them helped the Sutter Health network earn two health care marketing excellence awards from The Aster Awards, a national program recognizing outstanding health care advertising and marketing performance.

    Winning programs include:

    • Sutter Health Strategic Marketing, Sacramento, Calif., was honored with a Healthcare System Bronze Award for its Mylifestages.org Knees Campaign, performing in the top 16 percent of the nation. It developed this campaign in collaboration with EMC Creative of Danville, Calif.
    • Sutter Health East Bay Region, Oakland, Calif., was honored with a Healthcare System Gold Award for its ‘Where I Fit In’ Campaign, performing in the top 5 percent of the nation. It produced this professional recruitment series in partnership with CKR Interactive of Campbell, Calif.
    “Sutter Health wants to help everyone in our communities find the highest quality, personalized health care,” said Tracy Murphy, vice president of strategic marketing for Sutter Health. “Access to reliable, free, online resources is just one way we connect patients and their families to Sutter’s trusted wellness experts, interactive health tools and the latest health information.”

    Hosted by Marketing Healthcare Today Magazine and Creative Images, Inc., The 2011 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

    About Sutter Health
    Serving patients and their families in more than 100 Northern California cities and towns, Sutter Health doctors, not-for-profit hospitals and other health care service providers share resources and expertise to advance health care quality and access. The Sutter Medical Network includes many of California’s top-performing, highest quality physician organizations as measured annually by the Integrated Healthcare Association. Sutter-affiliated hospitals are regional leaders in cardiac care, women’s and children’s services, cancer care, orthopedics and advanced patient safety technology.

    For more information about the not-for-profit Sutter Health network, please visit:
    SutterHealth.org/about/ | www.Facebook.com/SutterHealth | www.YouTube.com/SutterHealth



    Contact
    Kami Lloyd
    916-847-6621
    LloydK@sutterhealth.org

    Sutter Health Media Line
    (916) 286-6695